Beginner's Luck Brewing Co.

When your first beer turns out that good some might call it luck. But when you do it again a second time? And then a third? Maybe there is a bit of skill involved. You can keep calling it Beginner's Luck, let's just hope it doesn't run out.

Branding and packaging design for Beginner's Luck Brewing Co. Hand-drawn illustrations of lucky events connect the feeling of elation and success with the beer itself.

Branding, Packaging Design, Illustration, Graphic Design, Art direction

Beer can labeled 'Beginner's Luck Brewing Co.' with an illustration of a hand holding playing cards.

Round beer coasters with a red background and white arrow patterns, featuring one white coaster in the center labeled 'Beginner's Luck' with an arrow and the phrase 'Enjoy it while it lasts.'

Green Lucky Dice Lager beer can with illustrated hand rolling two dice.

Green beer can labeled Beginner's Luck Brewing Co. with illustrated hand rolling two dice.

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