Across the 2025/26 season, I designed a series of matchday graphics for Watford FC, created to capture attention across social media and build anticipation around each fixture.

Every match was treated as a distinct moment within the wider season narrative. The designs combined players, opposition context, place, and fan culture to ensure each graphic felt relevant and specific, while maintaining a cohesive visual system across the campaign.

Alongside standard league fixtures, the series included key calendar moments such as Remembrance Day, Festive Fixtures, New Year’s Day, and Graham Taylor Matchday, as well as cup competitions including the FA Cup and League Cup. These required a shift in tone and storytelling, balancing club identity with the significance of each occasion.

Art Direction, Social Media Design, Visual Identity, Image Compositing, Photo Manipulation