Led the refresh of Watford FC’s visual identity for the 2025/26 season, evolving the previous campaign into a bolder, more dynamic system through sharper typography and bold colour.

This selection of social assets, from flexible templates to bespoke graphics, demonstrates how the identity adapts and scales across the season while maintaining a cohesive visual language across matchdays, transfers, milestones, and seasonal moments.

Credit to the entire design team, alongside photography, video and social, whose collaboration brought the system to life.

Visual Identity, Creative Direction, Social Media Design