Led the refresh of Watford FC’s visual identity for the 2025/26 season, evolving the previous campaign into a bolder, more dynamic system through sharper typography and bold colour.

Visual Identity, Creative Direction, Social Media Design

Sky Bet Championship 2025/26 team crests arranged in a grid on a black background.
Line-up graphic confirming the 2025/26 Championship clubs. Designed to establish the start of the new season and a refreshed seasonal look and feel.
Collage of Watford players and coaches with a banner reading '10 Years On' at the bottom, celebrating the 2014/15 promotion
Collage-style key art for Ten Years On, our documentary revisiting the 2014/15 promotion season. The graphic brought together iconic players and managers from that campaign.
Promotional poster for a pre-season friendly football match between Watford and RC Deportivo de La Coruña at Vicarage Road on Wednesday, July 30 at 19:45.
Announcement graphic for our pre-season fixture against Deportivo de La Coruña. A vibrant, summer-focused composition to signal the start of preparations for 2025/26.
Image of Kwadwo Baah dribbling with the ball in Watford home kit. With text reading 'Kwadwo Baah's Five-A-Side: With and Against'
Goalkeeper Robert Sánchez in a red and orange Rochdale AFC jersey with yellow gloves, alongside a quote praising him.
Mattie Pollock walking alongside Kwadwo Baah, with a quote about his defending style.
Footballer Aaron Morley in a blue and black striped Wycombe jersey kicking a ball on the pitch, with a quote from Kwadwo Baah about playing with him at Rochdale.
Alex Robertson in blue Cardiff City football kit running with the ball during a match.
Kwadwo Baah celebrating on a football field wearing a yellow and red Watford FC kit with fans clapping in the background.
Graphic showing Kwadwo Baah's five-a-side football team lineup with player photos and names Sánchez, Pollock, Robertson, Morley, and Baah on a black background.
Carousel for our “Five-a-Side” player feature. Included a bold title card, pull-quote layouts for each selection, and a final line-up reveal. Later rolled out for multiple players.
U21s Pre-Season Schedule listing football matches with dates, times, venues, and team logos on a red to yellow gradient background.
Information-led graphic announcing the 2025/26 pre-season schedules for our U21s and U18s.
Map of England with crests of EFL Championship football clubs for the 2025/26 season overlaid on their respective locations.
Map visualising the Championship clubs for 2025/26. Designed to drive engagement and provide supporters with a clear sense of the landscape for the season ahead.
Crowd of Watford fans in yellow and black attire, overlaid with match schedule graphics for Watford's First Five EFL Championship games of the 2025/26 season against Charlton Athletic, Queens Park Rangers, Swansea City, Southampton, and Blackburn Rovers.
Crowd of football fans with one person dressed as Santa Claus, overlaid with match schedule graphics for Watford's EFL Championship festive fixtures for the 2025/26 season featuring Stoke City, Leicester City, Norwich City, and Birmingham City.
Crowd of excited Watford fans at Vicarage Road stadium, overlaid with Watford's EFL Championship fixtures for the 2025/26 season run-in, showing matchups against Oxford United, Sheffield United, West Bromwich Albion, Middlesbrough, and Coventry City.
Graphics for Fixture Release Day highlighting our opening five fixtures, festive schedule, and season run-in. Designed to guide fans through the campaign ahead in a digestible format.
Grid showing Watford's EFL Championship fixtures for the 2025/26 season against the Premier League relegated teams and League One promoted teams.
Spotlighting the six new clubs entering the league, promoted and relegated sides, and our 12 new home and away fixtures.
A smiling James Abankwah in light blue training wear with speech bubbles praising his excellent debut and skills.
Bespoke welcome-back graphic celebrating James Abankwah’s return on loan.
Football Manager Cup graphic with a silver trophy in the center, Watford and AFC Wimbledon team logos on either side, and match details: Sat Jul 12 at 15:00, Grosvenor Vale.
Promotional graphic building hype around our annual friendly against AFC Wimbledon.
Watford's 2025/26 Southern Premier Division fixtures list, the background image features players and mascots standing on the pitch inside Vicarage Road stadium.
Fixture announcement graphic for our Women’s team.
Smiling football player Nestory Irankunda in yellow and red Watford jersey with text saying signed and welcome to Watford.
Part of a signing announcement system rolled out across 18 new arrivals.
Watford pre-season friendly starting XI with player names and numbers alongside a portrait of Jack Grieves in yellow and red Watford home kit.
Starting XI template. Built for rapid matchday deployment by the social team, combining strong player imagery with clear structural hierarchy.
Collage featuring female footballer Rebekah Dowsett with a black-and-white side profile image in a Watford kit and a color image smiling with arms crossed in a West Ham kit, with Watford crest and text welcoming her back to Watford FC.
Return announcement graphic celebrating Rebekah Dowsett’s move back to the club.
August calendar with highlighted football match days for Watford's men, women, and U18 teams, showing club crests and home or away designations.
Monthly calendar graphic combining Men’s, Women’s, and Academy fixtures into a single visual overview. Designed to present the club as one connected ecosystem.
Yellow background with Watford and Norwich club crests for Carabao Cup match on Tuesday, August 12 at 19:45 at The Vic.
Match graphic promoting our first home fixture of the season and doubling as a ticket sales push.
Watford FC 2025/26 squad numbers listing 34 players against a background featuring the home kit for the new season.
Watford goalkeeper Egil Selvik in black kit with glove raised beside text listing goalkeeper squad numbers for the 2025/26 season.
2025/26 Watford FC defenders squad numbers list alongside Marc Bola in yellow and red home kit with arms crossed.
Watford football player Hector Kyprianou in yellow and red home jersey holding a Cyprus flag, alongside a list of 2025/26 squad midfielders and their numbers.
Watford FC forwards squad numbers for the 2025/26 season listed next to player Nestory Irankunda wearing number 66 and wrapped in an Australian flag.
Carousel revealing 2025/26 squad numbers. The full list was broken down by position for clarity and sustained engagement.
A shot of The Valley, Charlton Athletic's football stadium with red seats and green field, with large black text reading 'Sold Out' in the sky above the stands.
Celebratory graphic marking a sold-out away allocation for the season opener.
Watford's EFL Championship starting XI and substitutes with player photos and names for the game against Charlton Athletic.
Experimental image-based line-up graphic. A visual-first evolution from traditional list formats.
Graphic celebrating Imrân Louza's 100 appearances for Watford with four images of him in Watford kit and large yellow number 100.
Milestone graphic celebrating Louza’s 100th appearance.
Max Alleyne in Watford football club yellow and red jersey with hands clasped, smiling, with large number 3 behind him.
Bespoke squad number graphic developed for late signings announced after the initial reveal.
Watford football player, Luca Kjerrumgaard, in yellow and red jersey celebrating with mouth open mid-yell, showing full-time score Watford 2, Queens Park Rangers 1.
Full-time graphic template built for matchday rollout, combining adaptable imagery with clear score hierarchy.
Watford football player Ryan Andrews waving to fans on the field, with text saying 'Thank You Ryan Andrews'.
Departure announcement template designed with a respectful, understated tone.
Soccer player Nickson Okusun in yellow and red kit celebrating on the field with arms raised and looking up.
Interview answers about football ambitions, travel, favorite players, and hobbies on a yellow background titled 'Nickson Okusun's Academy Ambition'.
Carousel template introducing academy prospects through a mix of football-focused and personal Q&A content.
October fixture calendar for Watford's women, listing opponents, location, and dates & times.
Monthly fixture graphic, providing detailed information within a structured layout.
October fixture calendar for Watford's women, listing opponents, location, and dates & times.
Player of the Match graphic template.
Autumn sale advertisement with orange and red fall leaves border and text offering up to 75% off at the Hornets Shop.
Seasonally themed retail graphic promoting the club’s Autumn sale.
Next Up promotional poster for Sheffield United vs Watford Sky Bet Championship match on Sat Oct 18 at 3:00 PM at Bramall Lane stadium with visible empty stands.
Next Up template designed to build anticipation pre-match.
Othmane Maamma in a yellow and red Watford football shirt holding a Moroccan flag, with text promoting a signed shirt giveaway.
Promotional giveaway graphic celebrating Maamma’s return from international success.
Three Watford academy players standing in front of a black shutter wearing Watford Football Club Terrace Apparel, two in navy blue jackets and one in a khaki green t-shirt.
Amar Sanghrajka sitting in Vicarage Road stadium with red seats, wearing a khaki tee shirt with yellow details.
Amar Sanghrajka wearing a khaki green shirt with yellow detailing stands with folded arms against a dark corrugated background with text about Drake and a hype song.
Amar Sanghrajka in an khaki green hoodie standing in Vicarage Road stadium with text about favourite stadiums and match attire.
Conrad Hunt in navy terrace apparel standing against black corrugated background with text describing his role as Academy right-back and his interest in cars if not a footballer.
Conrad Hunt with crossed arms wearing a navy blue shirt with yellow detailing standing in front of yellow stairs in a dimly lit Vicarage Road stadium.
Conrad Hunt standing on dimly-lit stairs inside Vicarage Road stadium wearing a navy zip-up jacket and light pants with text overlay about fashion preferences and wardrobe essentials.
Ian Kamga sitting on yellow steps in a dimly lit stairwell at Vicarage Road stadium wearing a navy polo and track jacket.
Ian Kamga in a navy blue jacket leaning on a railing inside a dimly-lit Vicarage Road stadium with text about sports heroes and game preferences.
Ian Kamga in a navy blue polo shirt with yellow detailing adjusts his sleeve standing inside Vicarage Road stadium.
Editorial-inspired carousel promoting the new Terrace Apparel range. Influenced by Stone Island’s “A Research Project in 100 Questions”, blending fashion and football culture.
Graphic highlighting Watford festive football fixtures against Stoke City, Leicester City, Norwich City, Birmingham City, and Hull City with dates and times.
Graphic highlighting the festive period schedule.
Edo Kayembe in a yellow and red Watford jersey holding the DR Congo flag behind him with AFCON match dates listed below.
International call-up graphic spotlighting group stage fixtures for players heading to AFCON, reinforcing club pride.
Vicarage Road stadium at night with snow falling and yellow text reading 'Merry Christmas! From everyone at Watford Football Club.'
Bespoke festive greeting graphic.
Yellow text reading 'Happy New Year! From everyone at Watford Football Club' with Watford FC crest above, set against a background of red and yellow fireworks.
New Year celebratory graphic.
Announcement for Watford vs FC Hansa Rostock pre-season match on Saturday, July 25 at 2PM at Vicarage Road.
Announcement graphic for Watford FC's pre-season fixture against FC Hansa Rostock.
Hector Kyprianou wearing a light blue training jacket and red training bib pointing to the left during outdoor training. Text overlaid reads 'A Conversation With Hector Kyprianou.'
Quote from Hector Kyprianou on dark background with a blurred Imrân Louza wearing a blue jacket and black beanie, saying: I came in with the mindset of just trying to learn as much as possible from others and trying to adapt to this level.
Hector Kyprianou in yellow and red Watford kit standing on the field with the ball, next to a quote about wanting to play a lot of minutes.
Hector Kyprianou in blue Peterborough kit sliding on knees in celebration, with quote about motivation and pushing the club higher overlaid.
Four Watford players in light blue training jackets and navy pants standing together on grass, with one player hugging another, and a quote about teamwork.
Three Watford players outdoors wearing hooded jackets and sportswear, with a quote overlay about settling in and getting along with everyone.
Hector Kyprianou in yellow and red Watford kit raising arms in celebration during a rainy match, with text quote about confidence and play-off aspirations.
Carousel interview feature spotlighting Hector Kyprianou, his journey through the leagues and the beginning of his Watford career.
Football player, Edoardo Bove, in yellow Watford jersey showing shirt details with text offering free name and number printing.
Retail activation graphic promoting free shirt printing following the signing of Edoardo Bove.
Edoardo Bove wearing a yellow and red Watford football jersey with a large translucent side profile of his face in the background and his name in yellow text at the bottom.
Concept-led signing announcement for Bove inspired by Gladiator, positioning Vicarage Road as his new colosseum.
Retail promotional graphic featuring Watford football players wearing various Kelme sportswear with text offering 30% off Kelme products.
Retail promotional graphic advertising 30% off official merchandise from Kelme.
Football player Saba Goglichidze in white and red Georgia jersey clapping, with yellow background and text welcoming him to Watford.
Bespoke signing announcement welcoming Saba Goglichidze, created using existing imagery due to the absence of studio assets at launch.
Looking back almost thirty years and reimagining the matchday through a modern lens.

This selection of social assets, from flexible templates to bespoke graphics, demonstrates how the identity adapts and scales across the season while maintaining a cohesive visual language across matchdays, transfers, milestones, and seasonal moments.

Credit to the entire design team, alongside photography, video and social, whose collaboration brought the system to life.

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Designed and built in Webflow by Niall Walsh
©Niall Walsh Design 2026